Searching iPhone deals on desktop platform has become a norm. But, scouting around smartphone deals or daily deals in mobile environment is something majority of shoppers have yet to acclimatize with.
The point at which Forrester stares at is very much promising for mobile ecommerce—when difference between desktop and non-desktop shoppers will start thinning out.
The researcher (Nasdaq: FORR) forecasts 10 per cent share of mobile shopping in total ecommerce by 2016. At that, the mobile retail industry will be worth $31 billion. Already smartphones are being widely used for trawling best deals, comparing products and prices, info-seeking.
A sizeable portion of internet population tracks information about local businesses on internet. Approximately, 60 per cent of adults search out hot deals or product details through internet, according to Pew Research.
Experts said targeted messages and integration of marketing strategies with the digital media would improve the business-consumer connection.
The usage of cell phones in performing daily activities is growing day by day. From social connection and TV watching to internet shopping, people have access to a score of activities owing to mobile technology. Snagging up iPhone deals or any other hot deals, then and there, is possible only on handheld computers.
TV watching on handsets is becoming a norm. According to Nielsen, 82 per cent of internet users use mobile phones while enjoying their favorite operas and TV programs.
Similarly, social networking sites keep mobile technology in focus while planning expansion. Facebook, the global leading social utility, is expected to ring up $5.8 billion revenue this year by improving mobile interactivity, according to emarket. Total revenue from social media will be somewhere near eight billion dollars in 2012, it said.
If price is what limits tablets’ ownerships to few hands—only 11 per cent US adults own tablets—this won’t be a limitation in the following days.
Gartner has predicted average price of tablets would be cut by half. It is a bit natural with modern technologies that their prices go down as spanking new arrivals surface.
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