Monday, December 26, 2011

Dodocase — Art for technology

Amidst a maniac race to outpace the competitors going on in all fronts, you can count on fingers participants who are truly worried of environmental fallouts of higgledy-piggledy submissions to the technological innovations notwithstanding tons of conventions to save environment or go green.

Dodocase may be noted for its pledge to preserve the ancient artisanship in its real form in its classically designed casings for iPad and Kindle. Though it has been designated to new technologies credentials of which need separate commentary, the niche it has carved out in the community of hi-tech gizmo fans is spawned on love to things on extinctions.

Not only the traditional bookbinding art that it vows to promote through the Dodocase, the very prefix of brand name Dodo also suggests its support to revitalization of dying art and nature. Veteran artisans can be seen busy in handiwork in the digital open house at its website.

Fit-to-device, impact consciousness, style, and colors are the distinctive features of the casings designed for modern gadgets. Of late, it has shells with varied exquisite colors for iPad2.

Attracting customers to its stylish casings, the San Francisco-based maker also offers hot deals on and off of casings.

You may come to encounter daily deals of classical cocoons at daily deal platforms. Change is not all for adaptation seems clear-cut motto of Dodocase. And, people like the change in patterned thought of consuming everything in the name of newness as seen in the popularity of classical stuffs.

A fine blend of technology and age-old practices is commendable. The best deals of such things are always appreciable.

Sunday, December 25, 2011

Google Offers takes a whack at deal aggregation

Instead of relying on one segment of group buying industry and sticking devotedly to it for drumming up business, Google, the world’s biggest internet search engine, seems to be sluing out of the traditional pathway and marking its own style in the daily deal ecosystem.

The recent jump of Google Offers in deal aggregation business deemed a face-saving action to make up for one’s failure in the daily deal industry within three months of operation, considering 23 per cent slump in its August revenue despite rise in numbers of deals.

However, this argument is squelched as the figures of December disclosed the radically improving condition.

The fledgling Google Offers saw a remarkable rebound in its revenue in December, recording 84 per cent straight surge to $488,000 from $265,000 in August, unveils the Yipit’s graph. It should be noted that the figure constituted only one per cent of Groupon’s December sales.

The increase was owing to addition of new markets (Austin, Boston, Denver, Seattle, and Washington D.C.). The group buying service provider was previously offering local daily deals to only Portland, New York, San Francisco, and Oakland, it suggests.

Google wanted to enter the daily deal field by acquiring group buying industry No.1 Groupon but the latter snubbed its reported six billion dollar offer.

Media reports said Google Offers are poised to enlarge numbers of deals for its subscribers. It will aggregate deals from 15 group buying sites that include Gilt City, kgbdeals, TIPPR, Plum District, and Juice in the City, Reuters reported. “Google will continue sourcing its own daily deals, but…can offer a lot more deals without expanding its sales force a lot,” the report added.

Of late, the company has teamed up with Dealfind to enhance variety of deals for its customers. Under the latest agreement, Google Offers agreed to publish offers of Toronto-based Dealfind that is covering 21 US and 28 Canadian cities. Since 2010, it has sold more than 1.4 million coupons and saved buyers plus $330 million.

“Through our partnership with Dealfind, we’ve expanded our collection of deals and are able to connect our customers with even more great deals in their area,” said Eric Rosenblum, Director of Product Management, Google Offers in a press statement.

Will it be a sound idea to hinge on two different sections of the daily deal ecosystem under the same brand name and with unchanged resources especially when each has its own peculiarities and merits dedicated focus—a question to be answered soon.

Thursday, December 22, 2011

Food coupons to be readable by all scanners

As always, it is a pesky problem for a discount fan to wait in a long queue at a retail outlet while checkout clerk apparently working painfully slow to make entry of barcodes in food coupons into the system. A typical red light scanner cannot read coupon’s barcodes in smartphone.

And, therefore up to now a shopper has to either take print of coupons he/she snagged from daily deal websites or other promotional discount distributors, download them on loyalty card, or stay calm till a receptionist finishes with entries at the time of redemption.

In an overwhelmingly large digital coupon market and claims like ‘everything goes mobile’ of coupon’s suppliers, the manual intervention slows down an acceleration of the retail industry besides smacking of contradiction.

According to an estimate, coupons account for $3.7 billion of consumer packaged goods (CPG) industry in North America wherein as more as 300 billion coupons are issued every year. This huge number reflects the enthusiasm of buyers for the
daily deals or discount bearing vouchers that save them good money. Coupons had a saving value of $1.2 billion in 2010, according to Coupons.com.

This longstanding problem now has hit the solution as now Mobeam Inc. is converting into reality shared dreams of many that may all scanners read
food coupons or any other digital coupons stored in smartphones.

The San Francisco-based mobile ecommerce solution provider has designed a mobile application that can turn a barcode in a handset into beam light readable to scanner at a points of sale. So,
hot deals remain hot at the time of redemption.

Protector and Gamble (P&G), the world’s leading coupon distributor, has agreed to support the technology as a first adopter.

This technology that the designer said needs no change in hardware at retailer’s side is a right step towards propping up mobile social commerce and digitizing
best deals from top to bottom.

Mobile Social Commerce: Dubai Deals to Grow

Mobile social commerce is catching the speed worldwide. In Middle East too, the phenomenon is being popularized with daily deal sites capitalizing on it by introducing mobile applications for discount seekers.

The present crescendo in daily deal industry dates back to not more than one year with the world’s big shots such as Groupon and LivingSocial to have initiated Dubai deals few months ago. And, gradually they have expanded coverage to most of the ME’s countries.

Cobone, the UAE’s leading group buying website, is enjoying the cheerful response of Emiratis to its recently introduced mobile apps that permit Dubai shopping on the go. This can be gauged from the numbers of downloads that have surpassed 10,000.

A small portion of internet users in Emirates makes online shopping. But, interestingly percentage of mobile shopping is higher than conventional internet shopping.

According to a research report by TNS, 29 per cent of consumers made shopping via smartphones as compared to 26 per cent who did it on personal computers.

So when Cobone Dubai claims that 20 per cent of its transactions would be performed on mobile phones in near future, it sounds logical.

Earlier in this move was LivingSocial that acquired Arab Gonabit to deal a blow to its archrival Groupon. The Washington D. C.’s daily deal site recorded mix responses to its mobile app.

“We see anywhere between 4 and 12 per cent, depending on the market,” The National cited Sohrab Jahanbani, the head of sales and operations at LivingSocial Middle East, as saying.

“What would surprise you is that in a market like Lebanon, we’re seeing more than 10 per cent of our transactions come from iPhones. In the UAE, we’re seeing about five per cent [via mobile].”

In view of the above figures, one can surmise there is a long way to go when buyers in Middle East will prefer fetching Dubai deals from mobile phones over other shopping channels.

Wednesday, December 21, 2011

Dubai shopping going online slowly

There are very small numbers of things that could be heartening and disheartening at once. Middle East’s internet shopping or specifically Dubai shopping stats are one of such things that attract mix feelings. A survey by a Dubai research company Real Opinions found only six per cent of internet users made online shopping regularly in the Middle East.

Comparing the stats with the online population density that accounts for 33 per cent (approx. 71 million) of ME’s total population of 216 million, the number is undeniably negligible indicating a vast untapped market that will prove profitable for businesses and buyers alike.

For discount promotion sites that normally land in the daily deal space by setting off Dubai deals, this market could be of great advantage.

“Every retailer needs to think about online,” The National reported Nisreen Shocair, the president of Virgin Middle East and North Africa. “I do not think it is an option, it is a matter of when.”

The apt daily deal sites are strategizing to tap this market. In this relation, they are supported by different industrial players. Cobone, the leading group buying website in gulf region, has recently teamed up with Etisalat to increase coverage of its deals and sale volume. The UAE-based daily deal site has more than one million subscribers.

Under the partnership, Etisalat’s More Rewards website encourages its customers to purchase deals of various kinds and receive loyalty points on each purchase.

The points are redeemable for other exiting bargains of 3,000 products from 400 brands.

Together with the telecommunication network connecting 140 million customers, Cobone Dubai has become an agile source and guide of best deals for emirates.

Dubai shopping is voluminous in comparison to other emirates. Both in terms of online and offline modes of shopping the cosmopolitan city stands out.

A retailer puts strategy under the litmus test here in this part of Arab peninsula to determine an all pervasive marketing campaign.