SFG Paints a Rosy Picture for Daily Deal Industry 2012

The year 2012 brought with it daily deal industry’s surveys interpreted as per one’s ease and news reports given a predetermined angle to build desirable opinion. A much-trumpeted survey done by Susquehanna Financial Group (SFG) in partnership with daily deal aggregator Yipit has gone in the media factory to mutate into a source of concerns for the market observers.

That is evocative of misreporting of the plan for recruitment of kgbdeals as its intent of layoffs or jettisoning market expansion.

That half of the merchants would not be ready to put up daily deals at group buying platforms was the headline item by and large. However, that 82 per cent of the merchants expressed satisfactions over coalition with the daily deal sites deemed to be left for the scissor editing by the readers.

The survey collected responses from 100 merchants and found out eight out of 10 merchants are satisfied over their partnerships with the daily deal sites for offering best deals to a wide base of consumers.

True, customer disloyalty and steep discounts were discovered as the prime concerns of discount advertisers. And, that prompted 52 per cent of the merchants to say that they would not list daily deals for next six months.

Markedly, 45 per cent of the respondents acknowledged the ability of daily deal companies in generating new customers and marketing adeptness of discount promoters in building a series of marketplaces for diversified sellers and unpredictable buyers, as per the SFG Research & Yipit Proprietary Merchant Survey.

The survey covered a large number of business verticals. In spite of that, it is an overestimation to consider the finding exact reflection of feelings of small and medium businesses about the hot deals or overall daily deal companies. It is an underestimation, equally, to neglect the results altogether.

The responses may be taken as the oracles to new market strategies by Groupon, LivingSocial, as well as kgbdeals—all those daily deal sites that live up to the expectations in North American market.