Seemingly, the world’s largest technology company, Hewlett-Packard (HP), agreed on sharp discounts on its products or HP deals because of the drop-off in its sales in the last quarter of the company’s fiscal year ended October 2011 as well as not so good annual financial result.
Things were not really good for the industry’s giant since three per cent decrease in its three-month net revenue calculated at $32.1 billion from $33.3 billion was poised to inflict a perceptible shock to bottom line of the Palo Alto’s company used to ship one million printers and 48 million PCs per week across an astronomical base of its customers reaching one billion mark in more than 170 countries.
However, on a positive side, the company recorded one per cent increase in its top line last year to $127 billion from $126 billion. Under the lights of annual financial result, HP deals do not perhaps become the demand of time. But, they could prove a shot in the arm in relation to the company’s marketing efforts.
The best deals of tablets, e-readers, lap tops, and desktop PCs cut down the original prices for the benefits of consumers besides giving a boost to the sale volume. Fast moving consumer goods companies use the sale promotional strategy to come out of the lean period. Profit maximization happens to be a prime motive as well.
It may be recalled that consumer electronics were at the top point in the online shopping graph with consumers having spent a sizeable amount on purchases of the electronics items during the holiday shopping season.
The consumer electronics were among the ‘top-gaining’ categories, according to a leading digital business tracker comScore that recorded internet shopping at $37 billion in Nov-Dec 2011. Daily deals, promotional coupons, and other discounts lent a supporting hand to the retail growth.
HP (NYSE: HPQ) has also set perhaps precedence by leasing printing, personal computing, software, and IT infrastructure solutions to its client for maximum 36 months and three per cent. The hot deals are still on. The expiry date is January 31, 2012, says a news release.
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