The competition to make the lightest, strongest,
coolest basketball shoes on the planet feels like a space race – only that
there are no booster rockets to worry about.
How does a leading footwear brand – in this case Adidas – possibly make a
basketball shoe that is lighter yet stronger than its predecessor, even when
that first iteration was a ground breaking design just a year ago?
In the case of Adidas, one of the best sporting goods
online, and the company behind the AdiZero Crazy light collection. The
idea to create the lightest basketball shoe on the market was the first order
of business in 2007 when Lawrence Norman became the company’s vice president of
global basketball. Hundreds of prototypes and many years later, Adidas and its
lead designer – Robbie Fuller, did just that with the launch of the 9.8 ounce
AdiZero Crazy Light in 2011.
The shoe was a hit, both on the court and the street, as Adidas was able to marry
technological innovation with street fashion. Rumors that former NASA
scientists worked with the company on building the ideal basketball shoe are
unsubstantiated.
Most new shoes take hours, days and sometimes weeks to get accustomed to. The
Crazy Light 2 took all of five minutes playing pickup basketball at the L.A
Clippers practice facility in Playa Vista, California. There is an initial
tightness around the top of the foot while running up and down the court, but
within minutes the shoes conform to the feet. Sporting goods online, offer users all around the world to grasp
this break-through in basketball sneakers.
The Crazy Light 2 features some crazy components that a hard court freak would
love and is quickly evident that the shoe is a marvel of technology in its
light weight construction. For those hardcore players and workout enthusiasts
who want to track their performance, the shoes are also equipped with a chip,
known as a miCoach speed cell. MiCoach is an advanced accelerometer that
measures performance metrics during practice or in the game and is the first
device to measure speed, distance, time and 360 degree motion on the court.
That’s some serious stuff for a sneaker, but Adidas is making this product with
the top players in mind and the mindsets to set themselves apart from the
competition. These sort of goods have hit the market with a storm and you can
get all your sporting goods
online.
There is a big difference in wearing a lightweight basketball shoe. Lightweight
athletic shoes are nothing new – it’s been a trend for a number of years. But
to make a well-constructed, supportive basketball shoe that is just 9.5 ounces
is revolutionary.
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