What new Canon will bring in Canon Offers in 2012?

Canon offers came under extreme pressure of earthquake and surprisingly strong Yen as Canon Inc., one of the world’s leading imaging solutions providers, saw decline in its operating profits in the March quarter. Last year’s too did not stay good for the company.

How earthquake impacted the sale may be quite understandable and thus self-explanatory, but why strong yen (1 Japanese Yen= 0.012587 U.S. dollar) has brought down sale of the company will be a valid question brewing in minds that are infused with the basic economic fact that good value of local currency against foreign exchange means a lot for making an economy prosperous and growth-oriented. Especially, that is more applicable to emerging or developing economies.

However, it is also a reality that if local currency gains much value vis-à-vis foreign exchange i.e. dollar then it hurts the local industry specifically one having global operation. Strong local currency syndrome is what exactly debilitates sale volume of Canon offers.

Price competition affected the sale. The company’s net sales slid four per cent year on year to $45.6 billion in 2011 while gross profit came down 2.6 per cent to $22 billion and operating profit slid 2.4 per cent to $4.8 billion. March quarter result did neither indicate improving sign.

The Japanese tech dragon, which is known for its cameras worldwide, has also made name in manufacturing of equipments for health, film, and other industries.

For the ongoing year, the company’s strategies focus on to enhance the sales of its popular offers—Canon deals that were well received by the customers in 2011, according to the company’s annual report 2011.

Expansion is planned in the commercial sector, healthcare solutions, and medical equipments. For example, digital camcorders have not lost charm to Hollywood and motion film industry and rather demand of high resolution camcorders is growing.

Similarly, efforts are afoot to give a push to Cinema EOS System including cameras and lenses for movie production. Digital radiography system will stay on the frontline of sale in the healthcare marketplace.

Aficionados of high resolution picture quality continue to be overwhelmed with attractive choices in retail photo finishing service market. DreamLabo 5000, the commercial photo printer, photo albums and photo prints will stand as the prime sale driving forces.

In 2011, demand for digital SLR (Single-Lens-Reflex) cameras showed impressive upswing worldwide whereas digital cameras were on the demand chart alone in the emerging economies.  (SLR) cameras are famous for their distinctions in capturing.

Canon offers elicit major sale from Europe, Middle East, and Africa (31.3 per cent), Americas (27 per cent), and Asia and Oceania (19.5 per cent). It is to be seen how much Canon succeeds in reviving sale growth.