Thursday, December 8, 2011

2012: Will it be bane or boon for daily deal industry?

As always predictions fascinate people. Be they foreshadow the world of ominous doom or divulge a tongue-twisting fact of advancement, a tantalizing element is a shared characteristic.

Since this space has been replete with the discourses on present and past trends in the daily deal industry or what interesting is surfacing for the catchers of
daily deals, now the scribe presumed the readers might be interested in what lies in store for one of the fastest growing industries in the world.

Of late, a well-reputed daily deal company revealed the interesting accounts of future of the industry in which it said consolidations and buyouts would be the names of the game.

Tippr has been into business since February 2010. Its CEO and Founder Martin Tobias is the foreteller. Tobias has many feathers in his cap. Having over 23 years working experience, Tobias has proved its mettle in venture capital and computer programming.

Funded by leading venture capital firms that include RRE Ventures, Seattle’s Tippr is widely acclaimed of offering
best deals to its customers and giving its participating merchants wide window of exhibition.

Someone will buy LivingSocial to the chagrin of Groupon

LivingSocial that has been in the news for its planned move forward to stock exchange like its rival No.1 Groupon is in fact a
deal of the day—a profitable investment avenue for many including strategic investors such as Amazon and AOL. Amazon has already poured substantial amount into Washington D.C.’s LivingSocial.

Numbers of group buying sites will continue to be reduced

As more as 200 Groupon’s imitators out of 600 would be vanished into nonexistence with big companies taking them over.

Publishing technology geeks will rule the roost

As all techniques of discovering new customers and merchants will get outdated, white label technologies come to the rescue of exhausted deal makers.

Demassification of hot deals will remain a recipe of success

Unlike past when products were intended for the masses, present and future indicate that customers are attracted to the products that are tailor-made and customized according to their needs and desires. Categories and tenably dwindling subcategories of
daily deals give birth to diehard loyal customers.

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