Sony offers on way to reviving lost glory

What may have made the Japanese electronics maker Sony think that it would be able to control its losing market share by expanding into tablet and smartphone markets? In view of the cut-throat competition particularly in tablet market, the desire that Sony offers can turn out to be great success seems preposterous.

Take web traffic as a typical gauge to measure the popularity graph of a tablet and you’d come to believe that all in all there are not more than 10 tablets actually vying for web traffic impressions. Of them, Sony Tablet happens to be standing at the last rank.

According to Chitika, online ad network and data analytics firm, iPad accounted for 91 per cent of millions of web traffic impressions sampled by the ad network during June 4 to June 10. Unbelievingly, Samsung’s Galaxy Tablet was found to hold only 1.7 per cent of web traffic on tablet, followed by Acer Iconia, Toshiba Thrive, Asus Transformer Pad, Barnes & Noble Nook, Motorola Xoom, Amazon Kindle Fire, Black Berry PlayBook, HP Touchpad, and Sony Tablet.

In a way, web traffic impressions bear testimony to popularity of a tablet and vice versa. One can realize the status of Sony offers in tablet market under the light of the survey result or how many users have jumped into market to buy Sony.

In spite of that, the findings cannot be taken as true representation of usage of a specific device. Samsung Galaxy Tablet outpaced the market leader iPad in terms of shipments in last quarter. How come an emerging second stands far behind the topper?

Sony products can become savior of the company’s lost profit if proper market tactics are adopted and the company tries to address the issues regarding prices. A traditional sales promotion like a Sony discount can work wonders to jack up sales.

Tablet market is expanding very fast. The competition is of price. For example, Apple is said to introduce 7” tablet below $300 this year and that will strengthen the hegemony of Cupertino, Calif. Apple.

Total 107.4 million tablets are expected to be shipped this year, said International Data Corp. (IDC). iPad will enjoy 62.5 per cent share in global shipments, up from 58.2 per cent last year, it forecast.

By next year, this figure will increase to 142.8 million and 222.1 million in 2016, said Framingham, Massachusetts-based market researcher.

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