Android tablet PC on its way to lead the tablet market?

Will Android-powered tablets be able to clinch the leading position in the global tablet market in years to come? Although this seems a distanced dream with iPad enjoying 55 per cent market share and experts foresee it reaching to 61 per cent this year, the future looks in favor of Android tablet PC—needless to mention Android media tablet. Why?

In Smartphone market, Android has turned out to be No. 1 operating system with 56 per cent market share in the first quarter of 2012 dragging iOS to the second position with 23 per cent, according to a research firm Gartner.

The chief rival of Apple in Smartphone market, Samsung uses icecream sandwich and gingerbread in its handsets including sensational Galaxy S II and up and coming Galaxy S III. Different stats confirm the sale of Samsung’s smartphones outpacing iPhone in the March quarter.

Google’s android is open-to-all kind of software in both Smartphone and tablet markets. On the other hand, iOS is confined to iGadgets only. Most of the tablet makers (both media and PC-type tablets) opt for Android. Obviously, when a person goes for Android tablet PC, s/he has a good number of choices automatically such as Hyundai tablet, HP TouchPad, BlackBerry PlayBook, etc. to choose from.

In addition, new developments also pose threats to iOS’s domineering role. Not that people will have some incentives when they opt to buy Android tablet, but basically competition to Apple will surface from every nook and corner especially as soon as win 8 springs up as a befitting challenger.

Apart from touch improvements that will be one of the specialties of Microsoft’s new introduction, win 8 is expected to give user facility of cross-platform application’s usage just like Apple does by allowing cinchiest integration of application on iPhone, iPad, and Mac.

Actually, “the key to Apple’s media tablet success has been its offering of a complete hardware-plus-content ecosystem,” said Rhoda Alexander, director for monitors and tablets research at IHS.

“The combination of a good-looking device, well-designed applications, video, books and music has provided consumers with an easy-to-use product and an appealing use case. Such an ecosystem took Apple years to put together, starting with the iPod plus iTunes Music Store more than nine years ago, and it's proving to be a challenge for the company's competitors to replicate it.”

Now, it is time that Apple reinvents itself to sustain its leadership in the tablet market as the competitors have learnt lessons of how to win customer’s heart and mind.