Sometimes, a brand carries the name that, albeit succinct, indicates a knowledge resource and harks back to a long history that is rivetingly attention-grabbing.
K2 Snowboards is one such famous brand name in the snowboarding sport. It is like a wonder child of Rye-based Jarden Corporation that manufactures a roster of consumer products from camps, snow jackets, and snowboards to water recreation products including kayaks and inflatable boats.
Why it is proverbially a wonder child for it maintains its unique identity separable from its parent company.
Coming back to the uniqueness enveloped in the brand name K2 Snowboards it is surprising to note that the household name in North America took an inspiration from the dangerous climb in Asia. Yes, it is a truth that Karakoram 2 (K2) is the world’s second highest mountain located in the northern region of Pakistan.
Exactly located in the northwestern Karakoram Range, the peak is second highest after Mount Everest. The mountain is accessible from Pakistan as well as its neighboring China, though climbing from latter’s side is extremely hazardous.
Generally, mountaineering K2 is an uphill task and a deadly feat with high fatality rate; one in every four hikers succumb to gravity-driven death while climbing steep hill. In this relation, this mountain is also called Savage Mountain.
Its unremitting attraction made Hollywood producers come up with thrilling flicks and box-office hits. Vertical Limit and K2 were the two exciting parables of hikers taking excursions on the peak. These movies are the remarkable on-site videos of adrenaline-filled climbs dramatized for want of entertainment.
Although there are several well-known brands available out there for snowboarding aficionados, nameplates that bear credible association and make promise of serving fans of extreme gravity sport, have clear edge over competitors in the market.
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