Buying snowboard pants with coupons

Last year might have mortified the people who were foreseeing the demise of couponing system as it saw 3.5 billion coupons redeemed, straight six per cent up from 2010. Collectively, the consumers saved more than $4.6 billion up 12.2 per cent over what they saved a year ago, according to NCH.

In the wake of special season like holiday shopping season, this usage scales up all the more since consumer goods manufacturers and couponing companies squirt a splurge of vouchers and discount promotions to push up toplines on the back of shopping frenzy. Shoppers use coupons to save money on purchase of snowboard pants, snow wears, and winter-related products.

The usage of coupons in 2011 outpaced pre-recession level. According to the NCH’s annual topline coupon facts, 2011’s saving was 58.6 per cent more than that in 2007. Similarly, numbers of coupon redemption shot up 34.6 per cent, said the company of Valassis (NYSE: VCI), a leading media and marketing organization.

The tilt of consumers towards discounted shopping is increasing and majority of shoppers now have preference for coupons. NCH’s consumer survey found over 80 per cent of consumers use coupons regularly.

The snowboarding is a popular winter sport in northern region. Snowboarders converge on the playfields to take exciting experiences of mountain boarding. Gear and accessories retailers are trotting out spanking new collections of snowboard pants and a plenty of snowboarding equipments innovative in designs.

This time around, importantly, price advantage is being highlighted with sellers knowing that shoppers are attracted to markdowns. The penchant for coupons was piqued by recession and has been intensifying since then. Sale of products is also climbing on popularity of paper and paperless coupons.

“Seventy six per cent more products were sold with coupons over the course of recent changes in consumer behavior since 2007, which is providing a more positive return on investment for consumer package goods companies from their consumer promotion budget increases,” wrote Charlie Brown at NCH.