Not only making the mark in snowboarding industry by engineering sophisticated snowboards, Burton Snowboards is also promoting sportsmanship by organizing local and international snowboarding competitions.
An awe-inspiring event is kick-starting from February 21, 2012. Sportspersons have geared up to participate in the 6th edition of the Burn River Jump, as apt spectators are waiting in the wing to witness yet another abrasion resistant Ollie.
Burton Snowboards, in collaboration with Mottolino, APT Livigno-Italy is organizing this world famous four-day international event at Mottolino snowpark in which 100 top riders will participate. They have to prove deftness in jumping over the Spoel River.
Past footages uploaded on the official site attest to the fact that this event is a sightseeing opportunity for snowboarding enthusiasts coming from different locations outside Livigno.
It is noteworthy that other internationally renowned brands allocate sizeable marketing budgets towards snowboarding competitions, which arouse public interest in snowboarding besides leading to refined techniques. Spectators take interest in skiing and how gravity drives frictionless rides. The big events result in upsurge in economic activities.
The prize money is staggering US$50,000. This year’s Burn River Jump stands out mainly for two reasons. Firstly, it is taking place between the two 6 Star contest: the World Snowboarding Championships and the Burton European Open. Secondly, it is a golden opportunity for the participants to rack up ranking points. Total points of 5 Star River Jump are 850.
Livigno is an ideal skiing destination due to its geographical location on high elevation and vast snowfield. There are five mountain peaks closest to the town that is compared to Tibet because of its sunny and cold weather all around the year.
Makers of snowboards and snowboard accessories organize competitions independently or in partnership with other sport bodies as great ways of marketing.
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