Black Friday deal websites noticed cheerful web browsing behavior for the five days ending November 25th with some of the Black Friday dedicated sites registering 100 per cent plus unique visitors over previous year, according to the latest statistics released by ComScore.
The websites put on display daily deals to help advertisers drum up businesses in one fell swoop. Have they made it out? Wait for the final counts from daily deal companies expected at the end of holiday season. But, the ecommerce figures for first 25 days are auguring well for the promoters of hot deals.
Owing to heaviest integrated promotion from across the board, ComScore, a veteran digital world analyzer, said Black Friday specials rang up historical single-day sales up to now in 2011.
Internet retailers recorded 26 per cent surge in sales at $816 million in a day as compared to $648 million a year ago.
Overall, during Nov 1 to 25, online sale has been registered at $12.73 billion, up 15 per cent from $11.09 billion.
A noticeable trend is difficult to avoid. Numbers of online shoppers are scaling up every year. For example, Nielsen estimated 627 million online shoppers in 2009. By this year end, the numbers are expected to cross 875 million indicating a significant 40 per cent rise.
Convenience, extensive price comparisons, and hassle-freeness are few of the incomparable advantages that hook customers up to internet shopping.
While online shoppers can make purchase in the comfort of office or home, hordes of choices are just a click away adding power to customers’ wisdom to compare prices.
Best deals by couponing websites also encourage customers to use debit or credit cards or digital wallets to buy products online. Bearing up to 90 per cent discount, a deal of the day means a lot to a bargain hunter.
In a holiday season that necessitates atypical shopping, customers want to save money as much as possible to spend it on other fabulous experiences.
Sales in holiday season (Nov-Dec) are expected to break the previous records in view of the initial results.
PS: The rumpus caused after cops drenched pepper sprays and shot tasers on bargain hunters at Macy’s and Walmart on Black Friday necessitates halving of excited lineups through redirecting them to online shopping portals.
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